We all have insatiable appetite for video, both in our personal and professional lives. Time and again, video is shown to capture our attention better than any other medium. This is increasingly how we learn, explore, collaborate and get entertained.
However, especially in an enterprise context, creating professional-quality video remains a complex and costly endeavor. For all the capabilities of smartphones, most companies still need studio-level equipment to produce enterprise-grade videos: cameras, sound equipment, actors, post-production editing. The process is time-consuming, and not very scalable. Shooting a video in multiple languages, for example, requires multiple actors or dubbing, Any update requires everyone to go back to the studio.
But what if video could be just… code? What if it could be infinitely flexible and customizable at scale, as simple as an API call?
Today we’re excited to announce that FirstMark led a $12.5M Series A investment in Synthesia – a fast-growing startup that offers exactly that.
Synthesia makes creating a business video as simple as writing an email or putting together a powerpoint presentation – a compelling “text to video” experience.Continue reading “Synthesia or the Rise of “Video as Code””