All right, I'd love now to go into Glean itself very specifically and perhaps rewind back to the beginning, which I believe was in 2019. You started as an enterprise search company for the first few years of the company, which I find to be a fascinating idea because there was this whole generation of companies in the 2000s and perhaps all the way to the early 2010s. And I'm thinking of Fast Search & Transfer that was out of Norway and acquired by Microsoft for like a billion-something.
There was Endeca that was bought by Oracle for a billion. Famously, Autonomy, which was acquired by HP for $10 billion, and then HP wrote off $8 billion a few months later. And Verity, that whole generation. So it sort of feels like it was an industry that came and then went away in the early 2010s. So what was the vision and the insight then that the industry was ready for reinvention when you started?
I would say it was not so much a vision or a realization that this was the right time to solve a problem. It was just personal frustration that I had, which forced me to start this company. Finding information at work has become increasingly difficult over the years because, well, number one, there's so much knowledge that we have in our companies these days. We live in a data-driven world. Number two, that information has increasingly gotten fragmented as we went through this SaaS revolution.
Every business has ended up with hundreds of these cloud-based applications because buying applications is so simple now. So businesses will end up with hundreds or sometimes even 1,000-plus applications, and all of your company's data and knowledge is spread across all of those systems. And my company, before we started Glean, was one of those companies. We built in the modern SaaS world with tons and tons of information and data with 300 different applications, and nobody in our company could ever find anything.
And that company famously was Rubrik, now a wonderful public company.
That's right. So it was a personal problem, pain that I had. And I did feel like this problem had to be solved because it was not unique to us. Every person who I talked to, they would all say the same thing: that it's hard to find information. It's hard to get the answer that you need to do your work. And even before Rubrik, I was used to at Google, and ironically, we were making it easy for everybody in the world to get answers to their questions, but not helping ourselves internally.
Inside Google also, it was really, really hard to find information. But in 2019, there were a few key technical trends which actually made this problem more tractable, or actually more acute. The same thing, like I talked about how SaaS fragmented your information so much, making it hard to find. But SaaS also allowed you to actually tap into enterprise data and knowledge more easily because we have open APIs. And so, if you're building a search engine, it's much easier to build it now because you can actually tap into these standard APIs to these products and actually get that enterprise content all in one place and then make it searchable.
But the second big trend that we thought was super powerful was transformers. So it's 2019, and nobody as such is really talking about transformers and language models. This was still largely within the domain of search. Like, in Google, people were using these models to try to actually advance Google Search. And our team, me included, most of us actually came from Google, and we were seeing this big impact that the transformer technology was having on search. Suddenly, you could move from that keyword-based word-matching technology to find the right information to conceptually understanding questions and knowledge and doing the matching at that semantic level.
So we saw a big opportunity and we decided to actually use that to build a really good enterprise search. So that's the origin of how Glean got started.
So that was phase one, and then there was a phase two, I believe, around the ChatGPT moment when you went from AI-powered search to something that's more like RAG. Is that fair?
That's right. So these models kept getting better over the years. I think for us, using transformers in 2019 made us one of the first companies to bring LLMs to the enterprise, but we didn't necessarily have the foresight. I should correct myself. We didn't have the foresight, and we didn't know how fast these models would get better. In 2019, they were good at understanding content, but they're not good at generating. They're not good at reasoning.
And these capabilities started to come over the years. By 2023, we were seeing this amazing ability for these models to actually generate their own answers to questions that people have. And we felt that actually allowed us to really advance our product in a significant way. So we started out with being the Google for your workplace, and now we could actually become the ChatGPT for your work environment. When people come and ask questions in Glean, instead of just surfacing the right information back to them, which we think is most relevant, we could actually make AI read that information and generate its own precise answers so that you could save our users even more time.
So we saw that opportunity naturally as the models got better, and we transitioned and launched our Glean Assistant, the product that you can think of as a more powerful version of ChatGPT inside your company.
And the timing was perfect, right? Because you had done all the piping before of integrating the data sources, building the connectors to the search engine. So by the time ChatGPT came out, then you could just leverage that whole infrastructure to be able to do RAG on AI models internally.