It's easy to blame technology rather than to blame other factors.
So you wrote a really interesting piece, and you called Claude the Macintosh of AI. Do you want to talk about what you mean?
Yeah, absolutely. So Claude is the chatbot and large language model built by Anthropic. Anthropic was created by some escapees from OpenAI, and they came from the safety side of OpenAI. And Claude has kind of got a friendly personality. The way I used to characterize using Claude versus ChatGPT was that ChatGPT was a little bit like the really, really nerdy honors physics student at college who knew everything, but was a little bit pedantic and unpleasant. And Claude was like the really scholarly history humanities student who knew an awful lot, was just really charming.
And so depending on what you were after, you'd go to a different character. And so GPT-4 was definitely, in a sense, better than Claude. But what I would find in the 10 to 20 hours a week that I work with these systems is that I would prefer to use Claude. I would get less tired. I would want to interact with it more. And it came back from—it was based on the personality that the software has. And personality is a kind of interesting phrase to use.
I think about it as the user-friendliness. I think about the way in which, when the Macintosh first came out in 1984, it popularized what we call WIMP: windows, icons, menus, and pointers, over command line. And of course, command line, in a sense, was more powerful.
So why does it matter what personality it has? Is that a question of whoever has the best personality will make more money, or is that a question of broad adoption of the technology by humanity?
I think it's about user-friendliness and about helping us achieve what we need to achieve. So I have this discussion with people quite a lot because I anthropomorphize everything, and always have since I was a little child. I'm just one of these people who puts personality into a teapot, right? Or into a car. But I also know that it's only a car and it's a teapot and it's not a person, even if I've given it a name.
And so I think that anthropomorphizing these products has to be done with a degree of care. But when I put my user interface hat on, having something that has a little bit of a personality absolutely helps you get your work done. And so when we think back to these computers in sci-fi, the ones that respond in very curt ways push a lot of cognitive load back onto the person. And if it just says, "Affirmative, negative, affirmative, negative," you get 200 light-years.
All of the work is being done by the person. Whereas once you start to make the interface a little bit more intuitive, the way that we start to think, then the software is taking on some of that load. So I think it is about building better software. Now, if all you're doing is using the large language model to extract entities, you use it for named entity recognition, for example, for sentiment scoring, you probably just need a curt, brief response that says, "Negative, but a bit sarcastic."
And so in that case, maybe the personality training doesn't matter. But for these more general applications, where you don't know the moment you sit at the sort of query box where you're going to take it, I think it really does help.
In all your thinking and all your conversations with people in the field, what is your current view on precisely where we are in this exponential curve of AI, towards AGI or superintelligence, whatever one wants to call it?
Can I answer an easier question first, which is where are we?
That is not a hard question.
Where are we? Well, let's talk about where we are in the adoption.
So, we are moving so quickly. The awareness of these tools is just off the charts. And even the use levels in the UK, where I'm based, normally on a survey basis, 9% of people were saying they were using a chatbot weekly or more regularly. And normally when you look at an adoption curve, once you hit about 6%, you're in the sort of exponential part of the S. The other question to ask is how quickly do products actually diffuse, and how quickly are there technology transitions where you replace one behavior type with another one?
And we often think that they take a really long time, but generally 15 years is a lot of time. So when we moved from sailing ships to steamships in the Europe-to-New York passenger markets at the turn of the 20th century, that entire process took about 15 years. And there was a terrible public relations disaster in the form of the Titanic during that time. And the market expanded and prices came down. And when you look at the iPhone and smartphones, you are looking at a sort of seven- to eight-year period from the arrival of the first smartphone to the point at which 75% of all phones being sold are smartphones.
And the point at which, by 2014, you and I will remember this, we were in the mobile economy. Every startup was a mobile startup. Every government was moving tax onto mobile websites and so on. So with this particular product, where it works on our phone, the interface is really quite easy. I think you have to be making quite a bold and heterodox claim to say that we won't all, by which I mean 75% of us, be using these things daily in less than seven years from when ChatGPT launched, which was November '22.
And that means that it's the next four or five years where it would happen. And that would be, I think, quite conservative because that would say that's an iPhone trajectory. And I think this will be faster than the iPhone trajectory. So we're early. You're not too late. We always have to say that. You're not too late. Still get involved. But I think it will happen very, very quickly.
And then we can talk about the other harder question, which is the AGI one.
Yes. No, well, I'm asking you. Yeah.
Well, that's exactly the question, right? What is human intelligence?
So the common answer is the ability to reason.
Which, the claim against it being that all the GPTs and all the LLMs and the transformers before them and deep learning before it is an exercise in brute force.
In throwing an enormous amount of data and compute at algorithms that can absorb them.
But beyond brute force, the system doesn't know what it's doing for sure. So AGI would be an attempt at building systems that can reason, learn like a human, in particular a child would.
That was a great definition. And I look at this question in a couple of ways. So one way is that there is a path where we can look at these technologies like all our previous software, and they get more and more capable, and we don't really have a milestone that is AGI, that is before or after. So the first spreadsheet I used was VisiCalc. The one I used most often when I was a teenager, didn't have many friends, was Lotus 1-2-3.
You'll understand why, because of Lotus 1-2-3. But what is Excel today? More of a spreadsheet than 1-2-3? Is 1-2-3 not a spreadsheet because we now know what a spreadsheet looks like as Excel? So there's partly, I think, about this in terms of maturation of software and capabilities that it ends up having. So that is one lens that I use when I look at this. But the other lens, because lots of smart people, Demis Hassabis, Dario Amodei, and Ilya Sutskever, and so on, say we can build AGI and we can do it in a reasonable period.
I mean, there are other smart people like Yann LeCun who say it's going to be another 15, 20 years. So we also have to take into consideration what Demis and Ilya and so on are saying about what they think they can deliver. And as someone who uses these tools really regularly, I would say that, are we past the VisiCalc level? Because VisiCalc was obviously a spreadsheet. It feels that we are. Do I put things into ChatGPT and Claude where it blows me away?
In terms of what it can do? Yes. Do I end up in little dead ends, or sort of embarrassing results, and I just think this is useless? Yes, that happens as well. But that also happens in my career with teams I've had of people working for me, or in work I've submitted when I've been younger, absolute bullcrap, if I can use that term. So, I mean, I think that we are already at a point where you can use these tools in quite general ways and get very, very good results.
And I do that really, really reliably. What I struggle to imagine is what it means when you have the exponential increment from GPT-4 quality to GPT-5 quality. And I know the OpenAI team uses some analogies that are not perfect to try to express to people what they think that's going to look like, because we don't really enumerate any of this. So I think we have to stick with it. The thing that I do question slightly is this idea of ASI, right?
Artificial superintelligence and how quickly that can come and what that's predicated on. So the current model that we use is this scaling system where you just need to throw more and more chips and more and more power at it. And so that model for ASI just requires a lot of power that might be hard to bring on board. But the second thing is that the claims of ASI, artificial superintelligence, are so significant that the path to getting there without there being some kind of magic that bends the laws of physics, and I'm never keen on things that have to break the laws of physics, seems like it's quite a long one.
So, for example, ChatGPT can't really do very much with protein structures. For that, you have to go to AlphaFold or some of these new foundation models that have just been coming out this week and so on. So what would it take to integrate that type of modality into a large language model? And how does that fit a roadmap? And I'm thinking really prosaically. And the magical thinking that I think gets applied is, well, these things will become recursively self-improving, as life has been, by the way, for a couple of billion years through a different mechanism.
But they have to be recursively self-improving. And once you have that, this takeoff can take place. But I think that that, to me, is like a deus ex machina kind of call that you make offstage. So when I look at this question of ASI, I think things can feel, they can feel really intelligent. They can feel that we have these intelligent systems helping us around without me being able to go to my smart light bulb and say, calculate the likely interactions between these two water molecules coming out of my faucet, right?
Which is what an ASI would be able to do.